Case Study Group

Trent Denman - Last updated August 11

I'm going to to work with a small group of Automotive Salespeople to help them ncrease their income before 2027

Here is what we are doing...

I’m opening 15 spots in the first Automotive Lead Engine Case Study Group.

We start Tuesday, September 8 and we’ll work together through Tuesday, December 1. Enrollment closes Saturday, September 5, or when the 15 spots are gone.

If you’re tired of your commission check depending on floor traffic, internet leads, the BDC, the CRM, and whatever the market feels like doing this month, this is for you.

The goal is simple: add $3,000 per month in commission by the end of the 90 days by building your own lead engine instead of relying only on dealer-provided leads.

You’re already putting in the hours. Now we need to make sure those hours create your own opportunities, not just another day waiting by the CRM.

I’ve been in the automotive industry for over two decades. For most of my career, I’ve made six figures a year in commission. And the reason I’ve been able to do that consistently is because I built a lead engine that brings in business every day, every week, every month, and every year.

That’s what I’m going to help you build.

This is not for you if you’re already on a performance improvement plan and trying to save your job this week. It’s also not for you if you’re comfortable with your current commission base and don’t actually want to grow.

And if you’re looking for a magic script that lets you do nothing different and somehow make more money, you’ll probably hate this by week two.

But if you’re working 40 to 50 hours a week at the dealership, you know you can sell, and you’re tired of feeling capped by the amount and quality of leads coming through the store, keep reading.

You’re not lazy. You’re not broken. You’re not bad at sales.

You’re just letting too much of your income depend on opportunities someone else controls.

Maybe you’ve had those months where you know you did the work. You showed up. Followed up. Answered the phone. Took the ups. Checked the CRM. Stayed late. Came in on your day off. 

And then you looked at your commission and thought, “That’s it?”

That’s the problem we’re solving.

We’ll use my ACE framework.

First, we’ll help you Attract leads from outside the four walls of the dealership. In the first 30 days, you’ll identify new sources of business you can start working right away, so you’re not just waiting for the store to hand you your next opportunity. That’s the first win: your own list of lead sources, your first outreach plan, and a lead engine in motion.

Then we’ll work on Convert. We’ll tighten how you handle the opportunities already around you inside the dealership, so more conversations become appointments, showroom visits, sold units, and commission.

Then we Expand. We’ll look at how to create more sales opportunities beyond the normal dealership flow, so your income isn’t trapped inside the building, the floor rotation, or whoever happens to raise their hand this week.

When you join, you’ll start with a 30-minute intro session with me to clarify your goals, so we know exactly what $3,000 more per month looks like for you and what has to change first.

You’ll join 12 weekly group coaching calls with a short teaching segment at the beginning and coaching as the call progresses, so you can learn the strategy, apply it to your real sales floor, and get feedback before another week slips by.

Those calls also act as your weekly checkpoint, so we can look at what you did, what happened, what needs adjusting, and what to do next.

You’ll get templates and scripts to help you own your sales capabilities and save time, so you’re not staring at a blank screen wondering what to say to a lead, a past customer, or someone who could send you business.

You’ll have access to a private community inside my branded mobile app, so you can ask questions, share wins, get support, and stay around other salespeople who are building something better than “hope the store gets more leads.”

And if there’s a private question you want me to answer, you can send it before the coaching call, so we can address it without you having to put your business in front of the whole group. 

Each month we’ll check your progress across the specific areas of ACE, so you can see the quick wins, fix the gaps, and keep building toward the extra $3,000 per month in commission.

The full investment for this program will be $3,000.

For this first case study cohort, you can join for $1,500 paid in full, or 3 payments of $600.

After this group, the price goes up. This first round is discounted because I’m looking for 15 automotive salespeople who will implement, report back, and help create the case studies before the next cohort opens.

Give it 14 days. Show up, do the first assignments, and bring your real situation to the calls. If you still feel like it’s not the right fit, let me know and I’ll buy it back from you. No hard feelings. We’ll part as friends.

Here’s what to do next.

Step 1: Click the checkout link below and reserve your spot.

Step 2: You’ll get access to the community area, your session with Trent and your onboarding details.

Step 3: We start Tuesday, September 8 and begin building your lead engine.

If you are "IN" complete the enrollment link below and let's get it done! 👇

— Trent

P.S. As soon as you join, I’ll  grant you access to the Lead Source Map. It’s a quick exercise to help you identify new sources of business outside the dealership before our first call, so you can show up already seeing where your next opportunities could come from. Most salespeople have more lead sources around them than they realize. They just haven’t been taught how to spot them yet.